Strategy, Design, Technology

Lauren's Kids Foundation

We helped bring to life a breakthrough strategy that would get people aware, educated, and mobilized to prevent this dark, societal secret – child sexual abuse.

Preventing child sexual abuse with educational tools, awareness campaigns, and more. Lauren’s Kids' founder and CEO Lauren Book wanted her organization to better prevent childhood sexual abuse and help survivors heal. Lauren’s Kids engaged our firm to conceptualize and bring to life a breakthrough strategy that would get people aware, educated, and mobilized to prevent this dark, societal secret – child sexual abuse. Lauren’s Kids engaged our agency to conceptualize and bring to life a breakthrough strategy that would get people aware, educated, and mobilized to prevent this dark, societal secret – child sexual abuse.

Objectives

  • Create branding and online campaigns
  • Create educational resources
  • Generate an increase in online donations
  • Generate Florida and national media coverage

Work involved

  • Technology selection
  • Web design
  • Web development
  • Campaign development

Takeaways

Since the Foundation’s inception, we have promoted its mission to the media, generating Florida and national media coverage about child sexual abuse prevention and positioning the Foundation and Lauren as experts. We promoted market-by-market media coverage of Lauren’s annual walk across Florida. Lauren and her cause have been featured on Nancy Grace, USA Today, Lisa Ling, Jane Velez-Mitchell, and the cover of Newsweek.


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