- Update website's visual appearance and information architecture to allow visitors to view shows, showtimes, events, and donate online
- Website should have ability to manage many categories / types of content
- Easy for staff to manage content
- Increase memberships & online donations
- Technology selection
- Web design
- Web development
Since the staff is able to update and maintain site internally on regular basis, the theatre has seen an increase in tickets, as well as on-site donations.